Wheatridge Ministries launches unique crowdfunding website
For more than a century, Wheat Ridge Ministries (WRM) has provided funding and support for inspired leaders starting new health-related ministries. But that doesn’t mean it isn’t sometimes on the cutting edge. The launch of WeRaise, WRM’s new Christian crowdfunding program, is just one more sign of its willingness to innovate.
“WeRaise is an exciting new tool God is already using to equip and send out leaders in communities around the world,” Abigail Miller, program lead, told Metro Lutheran. “The global trend is to get more projects in the door, and WeRaise fits into a bigger strategic plan [for WRM] to build awareness of what we do.”
WeRaise offers Christian nonprofit organizations a new way to raise support and awareness around a new ministry initiative that meets community needs and brings health, hope, and healing.
WeRaise shares basic similarities with other crowdfunding sites, such as KickStarter or Indiegogo. Project leaders communicate a vision through a brief description, post a video, and spread the word through social media and other communication channels. But WeRaise is different, according to Miller, offering unique benefits compared to traditional fundraising:
* Niche Audience: WeRaise is the only Christian crowdfunding website specifically focused on health and human care ministries.
* Long-Term Vision and Ministry Sustainability: Successful WeRaise projects may receive additional funding directly from WRM. Crowdfunding also provides a unique opportunity to engage community, reach new people, and create buy-in around a need.
* Millennial Engagement: Crowdfunding utilizes trends among Millennials — the desire to see that funds and faith have tangible impact while recognizing the valuable resource found in virtual community and instant connectivity.
* Unique Donor Experience: All projects are vetted by WRM, meaning donors only give to legitimate organizations with a Christian mission. Additionally, gifts given through WeRaise are tax-deductible.
* Creativity and Flexibility: Crowdfunding allows organizations space to think outside the box — an idea that may be unusual, but if the community sees potential in it, they can choose to fund it.
Miller cites many advantages to WeRaise, stressing “Projects get to test their market. They can generate community buy in and demonstrate a support structure that makes them even more attractive for traditional grants from Wheatridge.”
For more information or to support a project, visit the site at www.WeRaise.us to learn more and see past and current projects. Questions and requests for additional information may be directed to Abigail Miller at WeRaise@WheatRidge.org.