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Former Augsburg unit head named Gold Pen winner

Roland Seboldt

Roland Seboldt

Roland Seboldt developed 800 new titles for the ALC publishing house.

A long-time book editor and book program developer for two Lutheran publishers has been named recipient of the 2003 Metro Lutheran Gold Pen Award.
The Rev. Roland Seboldt, who was on the editorial staff at Augsburg Publishing House in Minneapolis for 18 years, previously served as book editor for Concordia Publishing House for six years.
Seboldt was ordained a pastor in the Lutheran Church—Missouri Synod in 1946. After serving four LCMS congregations, he went to St. Louis, Missouri, to serve as book editor. Six years later, as the environment began to change in the LCMS, he accepted a call to serve as director of the book publishing program at Augsburg and relocated to Minneapolis.
During his 18 years at Augsburg, Seboldt developed a small but unusually effective team of book developers, including the Rev.Rod Olson and the Rev. Ron Klug. He elevated Augs-burg’s book program to one which was nationally and internationally known.
One title which Seboldt developed, The Friendship Factor, had sold over 1 million copies by the time he retired in 1988. Another title, Embodiment, became a widely-used sexual ethics textbook, selling 4,000 copies a year.
Seboldt developed a healthy mix of theological and popular book titles, kept an ear to what church people wanted to see in print, and contributed to the ALC publisher’s profitability.
The Gold Pen Award will be presented to Seboldt on Sunday evening, October 12, during the Metro Lutheran Annual Dinner. The event is set for Mt. Olivet Lutheran Church, south Minneapolis. Keynoting will be Star Tribune writer Chuck Haga.