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Lutheran Service Book goes gold in four years

When a publishing company sells more than a million copies in record time, it could be expected that the book has Harry Potter or Twilight in its title. However, Concordia Publishing House (CPH) recently announced that this time that is not the case. In fact, after just four years, Lutheran Service Book (LSB) has sold one million copies.
“People need a way to give voice to their faith. There are three core books that can do that: the Bible, the hymnal, and the catechism,” said the Rev. Paul McCain, Concordia’s publisher. “The hymnal is the book that helps put our faith in a form that we can easily remember. That is a powerful influence in a Christian’s life.”
In fact, it is so powerful an influence, that even before its release, the hymnal saw great success. Its first print run of 250,000 copies sold out in preorders, and over the next four years, around 80 percent of the churches in The Lutheran Church—Missouri Synod adopted LSB.
“We are absolutely thrilled to celebrate the overwhelming reception that Lutheran Service Book has had in our churches,” said president and CEO, Dr. Bruce G. Kintz. “At CPH, it is our mission to serve the church by providing resources for today’s ministry, and the hymnal’s success shows us that our mission is being fulfilled.”
To order or find out more about the hymnal visit Hymnal tips, videos, and other resources that support the hymnal are available.

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